Giovannics Magazine - February Artist of the Month: Lloyd Maz


Lloyd Maz, if that’s not a name you’ve heard already, it’ll definitely be one you’re hearing soon.
Lloyd Maz is an up and coming artist/rapper and self proclaimed “voice to guide the lost”. He just released his breakthrough self titled album which is quickly growing popular. I sat down with him to discover the man behind the name and was not disappointed one bit. As I interviewed him, I learned that not only was he fiercely determined and passionate about his craft, but he was also kind, courteous and very down to to earth. With his poetically strong lyrics, unique flow and brilliant vision, it’s hard not to be a fan.
Interview 
HQ: So, “Lloyd Maz” (album title) Let’s talk the inspiration for the album. Where did it come from? What story are you telling? Where do the lyrics come from?
LM: The album has 4 Chapters, 1. The Dream, 2. Love Lost, 3. The Ghost, and 4. Defeatism. These are the 4 stages I not only dealt with throughout my music career/life but also the chapters I believe every human being goes through. The lyrics entail what a dream can really mean to someone, the pain of loss, what it feels like to feel invisible to the world, and feel defeated. But it’s your decision to overcome, or fall.
HQ: I can definitely see that. What I like the most about the entirety of your album is your ability to tell a story as well as the poetry of your lyrics.
LM: Thank you so much, I really feel as though this album was my entrance to the music world.
HQ: Definitely!
“Lloyd Maz” album art

HQ: Let’s talk about the album art: what was the inspiration for it and who is the artist?
LM: The album art was a concept I imagined, but needed help bringing to life, the artist Joseph Izarray took a couple months to really take his time and bring it to a clear vision. The boy resembles me, and I’m looking at 3 demon like figures. They represent the obstacles in my way, whether they be real life physical obstacles, or mental.Yet the boy seems to not be phased. It really resembles the underdog within.
HQ: He [Joseph Izarray] really has a strong style and I love the fact that it really does relate to the theme of your album.
LM: I absolutely love his style, I really searched for a while to find who I believed to be perfect for my vision of the artwork, I wanted the artwork to tell the story of the album before you even heard a single track.
HQ: What was it like breathing life into this [project]?
LM: It was a long journey, and the obstacles my manager Ricky Marquette and I went through during the creation of the album, has such a backstory to it that nobody could ever truly grasp unless they were there. So many ups and downs led to this release, but we are so proud of the album in it’s entirety, and the numbers it’s been pulling.
HQ: And you should be!
LM: We really set out to help others who struggle with similar life issues, and improve on that with every song/project we create.
HQ: What track(s) are you the most proud of?
LM: I would have to say “One Life”, “Gotta Stay High”, “Delcena”, and “Pure”, they really grasp relatable emotion/current issues as well as inspiration/motivation.
HQ: I have to say, “Delcena” and “Gotta Stay High” are my favourite ones, as well as “Deprived”.
LM: Thank you!
Lloyd-Maz-Limbo
Still from his upcoming music video for suicide awareness “Limbo”
HQ: Looking back, is there anything you would have done differently or any lessons you learned for future albums?
LM: I’ve come to learn I do not want cursing in any of my music here on out, I feel the talent deprecates with unnecessary words.
HQ: Could you explain that a bit further?
LM: Often times I feel curse words are used as a crutch, whether intentionally or unintentionally. When you can make a solid song which does more than simply entertain, a song that can actually better a person’s life, staying true to the message being put forth is easy enough when you have the passion for what you’re saying, the talent will shine through more with knowledge of vocabulary. Cursing seems like a message is being pushed upon the listener, rather than offering the option.
HQ: Ahh, so you’re saying you want the listener(s) to hear the message rather than simply the words.
LM: Exactly, just like music videos we film, I want to be able to portray the message through the visuals themselves, I like to tell a story to the point you don’t have to see an artist lip the words in a video at all, to grasp the message.
HQ: Are you happy with the final production?
LM: I’m extremely happy with the final result, I’ve spent years self learning engineering, so knowing I was the engineer for the whole album really makes me proud that after all the hard years. I’m comfortable enough to rely on only ourselves to make music.
HQ: Let’s backtrack to your earlier work, “Beneath”. Tell me about that and what was it like shooting the video for that?
LM: That track was honestly a huge experiment that I’ve grown to dislike very much, it’s not the style of music, or message I want to represent Lloyd Maz. Shooting the video was really exciting, but ultimately I’ve taken the song and video offline. Although the song got me a lot of attention as far as showcasing my flowing ability, it was for the best to remove it from the public.
HQ: I can respect that.
HQ: Speaking of your flow: How do you respond to people comparing it  to other well known rappers?
LM: In a way it gets under my skin, because a lot of comparisons have more to do with my looks and physicality. I would like [Lloyd Maz] to be a name that when it is spoken upon, the brain visualizes the fact that I have my own sound. But most of comparisons are on a positive “You’re really good” note, so those instances I take the compliment.
HQ: You want to stand out from the pack as your own individual artist versus living under someone else’s shadow.
LM: Absolutely.
HQ: Who are your biggest musical influences?
LM: Most of my influences honestly are not Rap/Hip-Hop related at all. My music is becoming more musical, rather than strictly “Rap”. Moving Mountains, Set Your Goals, Armor For Sleep, and even older acts such as Pink Floyd, The Police, and Billy Idol are big influences. As far as Rap influences, Outkast, Ludacris, and Kid Cudi really made an impact on me from a young age
HQ: Ahh, Billy Idol. He’s kind of timeless is he not?
LM: One hundred percent!
HQ: Who are your heroes (musically or otherwise)?
LM: Although the comparison bothers me at times, Machine Gun Kelly actually pushed me a lot more than people know, in the sense of going after what I want in life. It just so happens we’re both passionate in music. He didn’t push me to be a “rapper” just to fight for what I truly want, which has always been, and will always be, music. I’ve watched him from a very early stage in his music, and seeing someone else go after what they wanted full throttle, and actually seeing him obtain his dream, gave me a huge push of inspiration to drop the insecurities/fears and force myself to be strong and fight for what I wanted. It was the best decision I’ve ever made, and I haven’t looked back. Despite comparison, I can’t ignore the fact that he helped me.
HQ:I can definitely see the similarities between you two but I think you stand separately from him with your music. Your stuff is more experimental and more on the poetry side of things, but you’re both very solid artists.
LM: That’s exactly how I feel.
HQ: How has music helped or changed you?
LM: Music has saved my life to be literal. I wouldn’t be here without music. Not only creating music, but as a listener.  There have been times I’ve wanted to take my own life, and listening to music that I truly connect with, literally grabbed me and threw me back into life.
HQ: I really do understand that. Music is both a savior and escape for so many people. I can really see your music being that for someone.
LM: That’s exactly the purpose I want my music to serve. I want my outlet to be an outlet for others in need, just like myself.
HQ: How do you interact with your fans?
LM: I try my best to stay on a personal level with my fans, although it gets harder as my name grows, I really try to stay on top of answering messages personally. I’ve had numerous fans message me and tell me horrible stories, only to inform me my music helped/helps them through their struggles. It’s really hard sometimes as an artist who sets out to help others, because bad comes with the good doing. At the end of the day I go to bed alone at night, and those stories haunt me. I just do the best I can to remain a strong public figure, to show those people they can be strong as well. I mean, I have my own stories and demons.
HQ: Have you had any fan meetings?
LM: There was one specific fan I took the time to actually drive to and meet. Her story hit me so hard, and I could sense how much help she truly needed that I was driven to do all I could to make a positive change in her life. She is from a really bad area close to me, and although I do all I can to guide her, you can only lead someone to the water, you can’t make them drink. It’s hard knowing despite my efforts, it’s very possible she will fall victim to the substance of her surroundings.
HQ: Do you have any advice you can give her or any of your other fans now?
LM: Find what brings you happiness, what you’re most passionate about, and go after it. Don’t surround yourself with people/things that will do nothing but cause negativity in your life. You’re worth so much more than the dirt this world tries to shove down your throat.
HQ: That’s really solid advice. Well said.
HQ: What can you share about upcoming projects?
LM: Currently we’re working on an EP titled “The Rebirth” and we’re actually filming a music video (tonight) about anti-suicide.
HQ: Brilliant! What’s the video called?
LM: It’s the music video for the song “Limbo” off of the new album
HQ: That’s definitely a powerful song.
LM: I’m extremely excited to create a positive message through the visuals for that song.
HQ: I wish you the very best of luck with that.
HQ: Okay, last question: What’s playing on your iPod right now?
LM: It’s funny you mention that, haha, I’m actually playing “Limbo” as we speak. My manager is on his way here to get the video shoot going, and I’m going over the scenes in my head while I listen. I thrive to keep busy, always working and multitasking.
HQ: That’s a coincidence!  Well that concludes the interview. Thank you so very much for sitting down with me, I had a great time and look forward to maybe doing more in the future!
LM: I truly appreciate you taking the time out for me!
My regard of Lloyd Maz and his craft always seems to get higher and higher after I speak with him. He oozes charm and charisma and has an ideal that I can respect: helping others through music. He even uses his talent to speak out on issues such as suicide awareness. His newly released self titled album is more than enough of his announcement into the music industry. From “Beneath” to “Limbo” he takes his listener’s ears by storm with relatable lyrics and an impressive storytelling ability. This will without a doubt be Lloyd’s break out year.
If you haven’t listened to “Lloyd Maz” yet, you can check it out on his website: www.LloydMaz.com.